Web Development · April 15, 2015
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WordPress ecommerce site built on Woo Commerce
Status – Live – view this site by clicking here
This website is aimed at the target market of mums & grandmas with an above average income status. As such presentation, ease of customer journey, high product quality offering and exceptional customer service is key. The website needs to appeal visually to the target market to emphasis that the company offers a quality product and a service they can trust against competitors that offer neither of these options but have high marketing budgets and large numbers of staff. This is a saturated market and the product base is at the top end of this market, therefore without an advertising budget or staff to support ongoing seo, paid advertising and collaborative marketing it is essential that this website is focused on converting it’s target market.