Web Development · April 15, 2015
WordPress ecommerce site built on Woocommerce
Status – Live – view this site by clicking here
(this project is dormant but still live due to one of the main contributors suffering from unexpected health issues, therefore it has not been updated for some time)
This website is aimed at the target market of female dog lovers from 30 to 65 with an above average income status. The products are not unique and are expensive in the market place so it was important to make this website stand out with a high quality of presentation and cute design to appeal to our target market. This has been successfully demonstrated by customer feedback who have, on multiple occasions, stated this is not the first time they have seen the product but they bought from Poochiworld simply because they liked the site better than the others. The brand has also attracted the attention of newspapers and local radio stations. This website was originally built on an old version of shopp before woocommerce or Jigoshop were developed, as such this platform was a challenging and extensive development and needed a lot of tweaking and php coding placement to create feature sets and improve usability. Howver the live version has now been updated to woocommerce.
Product copy by Jeannette Powell
Character illustration by Alice Smith