1

• To under promise and over deliver at all times.

2

• Communication is key, this needs to be honest, concise and structured,
• anticipating the needs and questions of both client and talent.

3

• Understand the needs of the client and project,
• what does the client ultimately want or need.

4

• Clear and definitive project planning pre production. Building a digital project is similar
• to building a house, you need to know precisely what you are going to build and have
• the materials and labour ready to build it. you need 'wiggle room' in both schedule and
• budget in order to deal with unexpected complications. When does a building project
• start falling apart?
• When clients start changing the spec, changing a digital deliverable is like moving a wall
• during a build, it can change the whole structure of the project whilst impacting on schedule,
• budget or profit, therefore projects need to be planned properly before development and
• communicated thoroughly with the client and the client needs to be made aware of the impact
• change requests during development make.

5

• The devil is in the detail, on a digital project it is the details that
• can trip a development up. Something that may be simple in
• conceptual terms can be a major task in programming terms,
• thorough research and planning before production is essential

6

• More organisation, less fluff, if the project is well structured,
• planned and efficiently managed then this impacts positively
• on both the schedule and end product

7

• Keep calm and find a solution! Clients don't want problems
• they want solutions. I am an excellent problem solver and
• fire fighter. My aim is to always make sure the client smiles
• whatever unforeseen challenges come our way.

8

• Accountability, have all of the clients needs, feature sets and requests
• been completed before the project or staged development show has
• been presented to the client? There is nothing more frustrating than
• having to tell an agency they have not delivered to specification and
• sweep up after them. This costs the client time and money and the
• agency reputation and trust.